Dear Superstars, 

On behalf of Superstar X and The X Team, we hope you're staying as well as can be amidst the world's amplified challenges, including COVID-19 and the chronic societal illnesses: racism, stigmatization, discrimination, marginalization, sexism, heterosexism, homophobia, and transphobia, among any belief, bias, behaviour, practice, and/or policy that oppresses and/or stigmatizes being “different” instead of celebrating our uniqueness and everything else that makes us inherently Humxn. 
For those who are new to our story, Superstar X was founded in April 2017 to help correct the injustices in the world. Its origin was predominantly inspired by my brother Edward K. Weatherly’s diverse challenges with schizophrenia, substance use disorder, homelessness, HIV, and identity (Edward identifies as gay and I identify as a lesbian), in addition to his successes and including his pop-graffiti artwork.
In May 2019, The X Shop was launched to further Superstar X’s platform for co-creating Justice. Superstar X's purpose is to celebrate being humxn and destigmatize being different, for the superstar in all of us. Our mission is to empower humxnity and cultivate connection by co-creating for multidimxnsional wellness, art, film, music  fashion, and fun. To learn more about our story, click here
Despite my family's experiences with diverse social challenges, we benefit from our unearned white privilege simply because of the colour of our skin… yes, humxns are not born racist, BUT we are born into racism. Society's racist systems and policies et al perpetuate racism and its devastating effects, from the covert to the overt. Racism is a plague to control and divide humxns. It's a disconnection from our Humxnity as culpable means to more profit and power instead of focusing on more connection for people, planet, and purpose. 

Racism is a disease that desperately requires an immediate cure. Because of racism, Black People, Indigenous Peoples, and People of Colour are marginalized and do not inherently and automatically receive the same basic humxn rights that white people experience. Racism kills or otherwise often threatens the lives of Black People, Indigenous Peoples, and People of Colour. All of this is a c-e-n-t-u-r-i-e-s-old reality… This is inhumxn and must be eradicated.
The racist murder of George Floyd revealed to the world more of racism’s chronic atrocities, among the countless other lives that were stolen before and after this happened: Trayvon MartinTamir RiceMichael BrownEric GarnerPhilando CastileBreonna Taylor, Regis Korchinski-Paquet, Colton Boushie, Jacob Samson & Morris Cardinal, Chantel Moore, and Rodney Levi, among many others, including the chronic and staggering rates of violence against Indigenous Women, Girls, and 2SLGBTQQIA Peoples and within the context of cultural genocide and colonialization to form and perpetuate Canada…

In response to all of this, Superstar X has expedited our focus to include a greater dedication to listening and (un)learning, in addition to exercising antiracist actions. As part of this expedited focus, in September 2020, Superstar X Magazine was launched to help cultivate humxn connection and eradicate racism by changing the narrative in "mainstream" media for the better, including a greater understanding and celebration of Black People, Indigenous Peoples, and People of Colour. 

We won't stop being antiracist… we all need Hope, and especially now. Superstar X is dedicated to fuelling Hope with its ongoing antiracist actions and words. The following outlines Superstar X's key actions to help solve the wicked problem of racism, replacing it with the world we want to SEE more:

  • The X Team is an authentically integrated team of Black People, Indigenous Peoples, People of Colour, and white people
  • Superstar X's next X Artist will be someone within the Black, Indigenous Peoples, and/or People of Colour communities
  • The X Shop's X Models include Black People, Indigenous Peoples, and People of Colour
  • Superstar X Magazine's content is primarily by Black People, Indigenous Peoples, and People of Colour
  • The X Team regularly and empathetically reads, watches, listens, and (un)learns diverse content by Black People, Indigenous Peoples, and People of Colour, particularly focused on learning about racism for the sole purpose of being better humxns and antiracists (e.g., How to Be An Antiracist by Dr. Ibram X. Kendi), and to celebrate the multi-talents and diverse cultures within Black, Indigenous Peoples, and People of Colour communities
  • The X Team leverages its white privilege to eradicate racism, in collaboration with team members who are Black People, Indigenous Peoples, and/or People of Colour
  • A portion of The X Fund (note: 10% of each product purchased from The X Shop) is given to initiatives, programs, and/or organizations for multidimxnsional wellness that benefit Black People, Indigenous Peoples, and People of Colour

As we continue on this antiracist journey, if you have any questions or feedback to share, please contact us: (+1) 647-953-9859 or In addition, we are open to your suggested actions (especially actions that are co-creative to amplify the voices and talents of Black People, Indigenous Peoples, and People of Colour) and/or any corrections, in support of antiracism to eradicate racism.